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Three years ago the co-founders of My Muscle Chef decided to pivot from a food business to a food tech business, a move which saw the business grow to a revenue rate of $200 million.
But back in 2013, the idea for My Muscle Chef started with a pretty straightforward goal, Nishant Menon, who co-founded the business with his brother Tushar Menon, explains.
“I liked going to the gym, I need good nutrition, so I’m going to target high protein meals to everyone who goes to the gym,” he says.
In 2019, the My Muscle Chef team spent around 12 months re-platforming the data and technology layer of the business.
ABOUT THE AUTHOR
Kye began his career at a Fairfax daily on the North-West Coast of Tasmania. He has since taken his belongings, and keen interest in technology, to Melbourne. He has a bachelor of Arts majoring in Political Science from the University of Tasmania and a Graduate Diploma in Journalism from RMIT University.
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