The transformative power of community rounds

Innovative high-growth companies are obsessed with customer obsession. It means putting your customers at the centre of everything you do. In business, it’s a reasonable modus operandi. No customers, no business, right? Put your customers at the centre of everything, and all else falls into place.

But there are a range of stakeholders in a company’s orbit. Customers, employees, investors. While you might not be able to please everyone (stakeholders) all of the time, forward-thinking companies have found an innovative way that gives you your best shot at it: the community round.

Pioneered by the team at WeFunder (an equity crowdfunding platform in the United States), a community round is when a company lets thousands of their customers, users and fans invest alongside VCs and angel investors.