Eight Aussie beauty and skincare brands that won over shoppers in 2023

Despite the cost of living pressures and the constantly evolving economy, this year has shaped up to be a big one for many of Australia’s beauty and skincare brands.

As we approach the end of the year, SmartCompany has put together a wrap-up of some of the beauty and skincare brands that won shoppers over in 2023.

Tribe Skincare

Tribe Skincare founder Kayla Houlihan. Source: Supplied

From skincare for sensitive skin to mineral makeup, Tribe Skincare offers customers a range of products that have been made in Australia, are vegan-friendly, and are all-natural.

The founder of Tribe Skincare Kayla Houlihan revealed in August 2023 the beauty brand had been acquired by Australian consumer brands company Vitality Brands.

At the time, Houlihan confirmed that she and the Tribe team would be staying on to continue to help people who wanted skincare for sensitive skin that was both gentle and results-driven.

After five years of running her own skincare clinic in Geelong in regional Victoria, Houlihan founded Tribe Skincare in 2017 and invested $40,000, which was originally saved for a house deposit, into the Torquay-based beauty brand, which has had a turnover of $8 million to date.

Houlihan told SmartCompany in August the Tribe brand will reach more people under...