Marketing

Twitter's uncertain future has made it a brand risk in the eyes of Aussie PR professionals. But they're still telling clients to pay the $8.

Jacenko tells SmartCompany that the high point of her 18 years as the monarch of Sweaty Betty was actually yesterday when she hung up her crown for good.

A handwritten note from the head of LEGO in the UK to a seven-year-old boy who asked the Danish toy giant for a job has gone viral in an unintentional reputational masterstroke.

Sporting bodies won't find it hard at all to move on from coal, gas and oil sponsorships. Fossil fuel companies, however, will certainly miss sport.

The Hancock Prospecting-Netball Australia saga is just the latest in a slew of major sports sponsorships to come under fire in Australia this year.

Qantas backflipping on a pandemic-era policy that saw vegetarians and other diet-restricted passengers go hungry on domestic flights has plu…

Marketing and branding experts distill three lessons in brand communication and trust from Optus' handling of its data breach.

The AFL will scrap music after goals for Saturday's Grand Final, in response to social media negativity and hundreds of complaints.

While cases likely cause little reputational damage to celebrities, overzealous trademark actions can cause real embarrassment for some of the world’s biggest brands.

Wendy's and Dove have thrown their support behind CTV News anchor Lisa LaFlamme who was reportedly given the sack for having grey hair.

Qantas CEO Alan Joyce has rolled out a rare corporate apology to passengers stricken by flight delays, lost baggage, and lengthy customer service wait times, offering benefits and $50 flight vouchers to loyal customers.

Last week we saw the backlash for a post from CEO Braden Wallake where he posted a raw Linkedin statement around layoffs, and then included a selfie — a selfie where he was crying.