Bri Williams

Should you require people to provide an email so they can download a brochure from your website? What does behavioural science say? 

When it comes to optimising reviews of your business, does it make a difference whether your customer said they ‘loved’ your product, or they ‘love’ your product?

People want information. Team members want their leaders to keep them informed, customers want you to send more information before they make a decision, and the public wants political parties to explain policy before they decide who to vote for. 

We spend a huge amount of time writing and receiving emails, and yet, employees regularly disregard messages. So what can you do about it?

How to overcome the biggest objection of all? I’m not talking about price, I’m talking about incumbency. To avoid the brush-off and get them engaged, there are specific phrases we need to use.

How can we sell if we don’t like selling? By using techniques from behavioural science to shift the emphasis from selling to buying.

Contrary to what we might assume, new research reveals it’s the type of hedge, rather than whether we hedge, that can damage persuasion.

Origin stories might be the way to people’s hearts, but not to investors' wallets.

As an entrepreneur pitching investors for capital, choosing the right elements to include in your presentation is pivotal.

Customers are confronted by thousands of decisions a day, so how can you make the process of choosing more straightforward?

A label comes with pre-existing psychological associations that can work for or against a customer’s desire to engage with us.

When it comes to designing habit-building products for your customers, the secret you may have overlooked is this: helping them fail.