TikTok, tackling tangles, and turning profits: Georgiemane’s George Papura on growth and marketing magic
Georgiemane is changing the haircare game with its innovative products and a thriving digital presence. We sat down with the Founder, George Papura, to dive into the brand's inspiring success story.
How Aerre’s co-founder Alec Ramsey turned a fragrance startup into a sensation
In the competitive world of luxury fragrance, Aerre has quickly made a name for itself as a brand synonymous with quality and innovation.
Riding the wave: Kulani Kinis’ journey from Hawaiian dream to swimwear sensation
In a digital age where dreams can be as tangible as the smartphones in our hands, Alex Babich, Founder and Managing Director of Kulani Kinis, shares his inspiring journey of building a global swimwear brand from down under.
Meet three Aussie brands that leveraged TikTok’s Kickstarter Program to unlock serious growth
The TikTok for Good Launchpad SMB Kickstarter supports and celebrates Australian businesses that prioritise corporate social responsibility and cause-related actions.
How ‘Manoush Man’ leveraged TikTok to revitalise his family’s Lebanese-pizza fusion restaurant
Tarraf Shalala says it was an obvious decision to turn to TikTok to grow the family business, and he emphasises the importance of knowing the audience of the social media platform you’re posting on.
Government’s TikTok ban is official but many questions remain
Federal and state jurisdictions now preparing for an official ban on Chinese social media and video sharing app TikTok on government mobiles will have to contend with literally hundreds of thousands of private ‘BYOD’ devices enabled with ostensibly secure access to government systems.
Brisbane-based Rimi Beauty Salon’s TikTok hosts Australia’s fifth most popular video. Here’s why
Rimi Beauty Salon's success shows how despite all the strategy, technical equipment and #growthhacks used in the hope of going viral, content is king.
It’s time to get on TikTok: How a local lolly brand and a banking startup are using TikTok to drive sales
Wondering whether your brand should be on TikTok too? See how two very different companies are using it to grow their revenue.