Social Media Archives - SmartCompany https://www.smartcompany.com.au/marketing/social-media/ Business news, business advice and information for Australian SMEs, startups and entrepreneurs Mon, 22 Jul 2024 23:17:21 +0000 en-AU hourly 1 https://www.smartcompany.com.au/wp-content/uploads/2022/01/cropped-android-chrome-512x512-1.png?w=32 Social Media Archives - SmartCompany https://www.smartcompany.com.au/marketing/social-media/ 32 32 202088525 How to lose 1,000 Instagram followers in 10 hours https://www.smartcompany.com.au/opinion/how-to-lose-1000-instagram-followers-10-hours/ https://www.smartcompany.com.au/opinion/how-to-lose-1000-instagram-followers-10-hours/#respond Mon, 22 Jul 2024 23:17:21 +0000 https://www.smartcompany.com.au/?p=300716 Amy Parfett posted a reel on her business' Instagram page advocating for inclusivity. The result? The business lost 1,000 followers in 10 hours.

The post How to lose 1,000 Instagram followers in 10 hours appeared first on SmartCompany.

]]> https://www.smartcompany.com.au/opinion/how-to-lose-1000-instagram-followers-10-hours/feed/ 0 “The wrong side of the internet”: tbh Skincare responds after innocent video draws sexist trolling https://www.smartcompany.com.au/marketing/social-media/wrong-side-internet-tbh-skincare-responds-innocent-video-sexist-trolling/ https://www.smartcompany.com.au/marketing/social-media/wrong-side-internet-tbh-skincare-responds-innocent-video-sexist-trolling/#comments Mon, 15 Jul 2024 02:32:54 +0000 https://www.smartcompany.com.au/?p=300231 Australian beauty startup tbh Skincare has always courted social media fame. It just wasn't meant to happen like this. After sharing an innocuous and playful video on social media last week, the brand and the young women behind it faced a torrent of misogynistic slander.

The post “The wrong side of the internet”: tbh Skincare responds after innocent video draws sexist trolling appeared first on SmartCompany.

]]> https://www.smartcompany.com.au/marketing/social-media/wrong-side-internet-tbh-skincare-responds-innocent-video-sexist-trolling/feed/ 1 From girl bossing to girl mossing: The latest wellbeing trend rejecting hustle culture https://www.smartcompany.com.au/people-human-resources/wellbeing/girl-mossing-latest-wellbeing-trend-rejecting-hustle-culture/ https://www.smartcompany.com.au/people-human-resources/wellbeing/girl-mossing-latest-wellbeing-trend-rejecting-hustle-culture/#respond Thu, 20 Jun 2024 02:41:57 +0000 https://www.smartcompany.com.au/?p=297734 On TikTok and Instagram, people are “Girl Mossing”: lying on a forest floor, staring up at a leafy canopy or caressing moss. Girl Mossing recognises a need to step away from the pressures of modern, urban life, promoting spending time in nature as a restorative practice.

The post From girl bossing to girl mossing: The latest wellbeing trend rejecting hustle culture appeared first on SmartCompany.

]]> https://www.smartcompany.com.au/people-human-resources/wellbeing/girl-mossing-latest-wellbeing-trend-rejecting-hustle-culture/feed/ 0 Social media burnout driving Australians away from news https://www.smartcompany.com.au/people-human-resources/social-media-burnout-australians-news/ https://www.smartcompany.com.au/people-human-resources/social-media-burnout-australians-news/#respond Mon, 17 Jun 2024 01:48:29 +0000 https://www.smartcompany.com.au/?p=298321 New research shows those who use social media as their main source for news report higher rates of being worn out (47%) than those who turn to television (36%).

The post Social media burnout driving Australians away from news appeared first on SmartCompany.

]]> https://www.smartcompany.com.au/people-human-resources/social-media-burnout-australians-news/feed/ 0 Photographers miffed as Meta slaps ‘Made with AI’ label on edited photos while ignoring AI-generated images https://www.smartcompany.com.au/technology/artificial-intelligence/photographers-miffed-meta-slaps-made-with-ai-label-edited-photos/ https://www.smartcompany.com.au/technology/artificial-intelligence/photographers-miffed-meta-slaps-made-with-ai-label-edited-photos/#respond Wed, 05 Jun 2024 00:56:03 +0000 https://www.smartcompany.com.au/?p=297627 Photographers are upset that Meta is labelling their edited photos on Instagram, Facebook and Threads as “made with AI”, raising concerns that the company’s “one-size-fits-all” approach to labelling AI content is too blunt.

The post Photographers miffed as Meta slaps ‘Made with AI’ label on edited photos while ignoring AI-generated images appeared first on SmartCompany.

]]> https://www.smartcompany.com.au/technology/artificial-intelligence/photographers-miffed-meta-slaps-made-with-ai-label-edited-photos/feed/ 0 “Ultimate run-around”: ASBFEO calls on big tech to do better by small businesses https://www.smartcompany.com.au/marketing/social-media/asbfeo-big-tech-complaints-small-businesses/ https://www.smartcompany.com.au/marketing/social-media/asbfeo-big-tech-complaints-small-businesses/#respond Wed, 29 May 2024 00:14:02 +0000 https://www.smartcompany.com.au/?p=297184 The ASBFEO has also released a free Guide to Using Social Media Securely for small businesses, which explains how SME operators can tighten security and reduce the risk of their social media accounts being hacked.

The post “Ultimate run-around”: ASBFEO calls on big tech to do better by small businesses appeared first on SmartCompany.

]]> https://www.smartcompany.com.au/marketing/social-media/asbfeo-big-tech-complaints-small-businesses/feed/ 0 Gelato Messina offers free scoops of Snapchat-inspired flavour this Mates Day https://www.smartcompany.com.au/marketing/gelato-messina-free-scoops-snapchat-inspired-flavour-mates-day/ https://www.smartcompany.com.au/marketing/gelato-messina-free-scoops-snapchat-inspired-flavour-mates-day/#respond Tue, 07 May 2024 23:05:46 +0000 https://www.smartcompany.com.au/?p=295747 Gelato Messina will be offering Snapchat users free scoops of a limited edition flavour inspired by the platform this Mates Day.

The post Gelato Messina offers free scoops of Snapchat-inspired flavour this Mates Day appeared first on SmartCompany.

]]> https://www.smartcompany.com.au/marketing/gelato-messina-free-scoops-snapchat-inspired-flavour-mates-day/feed/ 0 The Greatest Resignation? Viral video shows employee dancing after leaving a toxic job https://www.smartcompany.com.au/people-human-resources/viral-video-employee-dancing-drums-resigning-toxic-job/ https://www.smartcompany.com.au/people-human-resources/viral-video-employee-dancing-drums-resigning-toxic-job/#respond Tue, 30 Apr 2024 05:34:04 +0000 https://www.smartcompany.com.au/?p=295254 A man’s jubilant celebration after resigning from what he describes as a toxic workplace has gone viral on social media, reigniting debate about the importance of employee wellbeing around the world.

The post The Greatest Resignation? Viral video shows employee dancing after leaving a toxic job appeared first on SmartCompany.

]]> https://www.smartcompany.com.au/people-human-resources/viral-video-employee-dancing-drums-resigning-toxic-job/feed/ 0 2024 is the year of ‘ugly’ content. Here’s how your business can benefit https://www.smartcompany.com.au/business-advice/2024-year-of-ugly-content-social-media-business-benefit/ https://www.smartcompany.com.au/business-advice/2024-year-of-ugly-content-social-media-business-benefit/#comments Mon, 29 Apr 2024 00:26:43 +0000 https://www.smartcompany.com.au/?p=295097 We’re witnessing a shift towards a more engaging style of content. It’s raw, authentic, and strategically blends brand alignment with entertainment. It’s advertainment at its best. This is the year of ‘ugly’ content.

The post 2024 is the year of ‘ugly’ content. Here’s how your business can benefit appeared first on SmartCompany.

]]> https://www.smartcompany.com.au/business-advice/2024-year-of-ugly-content-social-media-business-benefit/feed/ 1 As hacks and scams hit small businesses, ASBFEO calls for new digital media dispute service https://www.smartcompany.com.au/federal-budget-2024/asbfeo-digital-platforms-dispute-ombudsman-social-media/ https://www.smartcompany.com.au/federal-budget-2024/asbfeo-digital-platforms-dispute-ombudsman-social-media/#respond Wed, 24 Apr 2024 02:21:02 +0000 https://www.smartcompany.com.au/?p=294881 Small businesses locked in dispute with social media giants deserve further support, the SME ombudsman says, calling for a new arbitration service capable of taking the fight to powerful digital platforms. 

The post As hacks and scams hit small businesses, ASBFEO calls for new digital media dispute service appeared first on SmartCompany.

]]> https://www.smartcompany.com.au/federal-budget-2024/asbfeo-digital-platforms-dispute-ombudsman-social-media/feed/ 0