Sales Archives - SmartCompany

Move over UGC: Why employee-generated content is key for authentic marketing campaigns

Madelene Ragno — Mon, 12 Aug 2024 23:16:58 +0000

While not entirely new, employee-generated content is gaining significant traction as brands recognise its potential to build authenticity and connect more deeply with their customers.

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Mercedes-Benz legal win over car dealers could change the way cars are sold in Australia

Rajat Roy — Mon, 04 Sep 2023 02:05:42 +0000

The Federal Court has rejected a $650 million compensation claim against Mercedes-Benz for replacing its traditional dealership model with a fixed-price, direct-to-customer agency model.

The post Mercedes-Benz legal win over car dealers could change the way cars are sold in Australia appeared first on SmartCompany.

How I got over my fear of cold calling and trained myself to sell

Anna Mackenzie — Wed, 07 Jun 2023 05:18:56 +0000

The author landed a job at a recruitment agency where she had to train herself to get over her debilitating fear of cold calling.

The post How I got over my fear of cold calling and trained myself to sell appeared first on SmartCompany.

The top three sales tactics used in the real estate industry — and why they work

Peyman Khezr — Wed, 26 Apr 2023 00:14:15 +0000

Buying a home is likely to be the biggest financial transaction you will ever make, and you’re at a distinct disadvantage. You’re an amateur up against professionals.

The post The top three sales tactics used in the real estate industry — and why they work appeared first on SmartCompany.

The secret to growing your business is… using the correct tense

Bri Williams — Thu, 20 Apr 2023 23:33:53 +0000

When it comes to optimising reviews of your business, does it make a difference whether your customer said they ‘loved’ your product, or they ‘love’ your product?

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How to overcome the biggest objection of all — and it’s not price

Bri Williams — Thu, 16 Feb 2023 22:48:46 +0000

How to overcome the biggest objection of all? I’m not talking about price, I’m talking about incumbency. To avoid the brush-off and get them engaged, there are specific phrases we need to use.

The post How to overcome the biggest objection of all — and it’s not price appeared first on SmartCompany.

Are JB Hi-Fi’s record profits an anomaly or a trend?

Jason Murphy — Wed, 15 Feb 2023 21:27:25 +0000

Amid a storm of outrage over companies profiteering throughout Australia’s inflation crisis, JB Hi-Fi released its earnings results yesterday. In the last six months of 2022, the big electronics retailer did very nicely indeed.

The post Are JB Hi-Fi’s record profits an anomaly or a trend? appeared first on SmartCompany.

Shopify Capital: E-commerce giant to offer loans of up to $2.5 million to Australian businesses

David Adams — Mon, 22 Aug 2022 02:22:13 +0000

E-commerce platform Shopify has introduced a new business financing product to the Australian market, offering up to $2.5 million in funds repayable as a percentage of future sales.

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Bring your “A” game: How to improve your marketing management

David Waller — Tue, 17 May 2022 00:39:41 +0000

The simple As model can help with the understanding of the basic elements of the marketing management process, and identifies the importance of the customer.

The post Bring your “A” game: How to improve your marketing management appeared first on SmartCompany.

Funday launches in Ampol stores as it works towards being stocked in 3000 locations

Sophie Venz — Sun, 15 May 2022 23:34:42 +0000

Low sugar confectionery brand Funday has added yet another major stockist to its ranks.

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