Public Relations Archives - SmartCompany

How businesses can turn Excel data into free PR

Mike Marquiss — Mon, 06 May 2024 01:43:16 +0000

Turning data into content like blogs, reports and press releases can be one of the most cost-effective ways of generating valuable media coverage. Mike Marquiss explains.

The post How businesses can turn Excel data into free PR appeared first on SmartCompany.

A needless food fight? Decoding the ‘surge pricing’ PR disaster at Wendy’s

Vivek Astvansh — Thu, 14 Mar 2024 23:02:11 +0000

The whole mess seems to have started on February 15, 2024, when Wendy’s released its fourth-quarter earnings and held a conference call with investors.

The post A needless food fight? Decoding the ‘surge pricing’ PR disaster at Wendy’s appeared first on SmartCompany.

The biggest PR wins and sins of 2023

Nicole Reaney — Mon, 18 Dec 2023 23:25:32 +0000

From some epic fails to fortuitous successes, 2023 has seen its fair share of organisations dominating headlines. Here’s a rundown of what made news this year.

The post The biggest PR wins and sins of 2023 appeared first on SmartCompany.

Lessons from Optus: Beware of ‘natural’ crises, and never describe the obvious as unexpected

Tony Jaques — Mon, 20 Nov 2023 23:25:30 +0000

System failure is a 'natural risk' for the telecommunications sector. How come Optus wasn't prepared?

The post Lessons from Optus: Beware of ‘natural’ crises, and never describe the obvious as unexpected appeared first on SmartCompany.

Why there is no silver bullet for Qantas’ reputational crisis

Tony Jaques — Wed, 27 Sep 2023 00:28:51 +0000

When a reputational crisis strikes it’s very human to look for a quick fix. But the problems now facing Qantas are a vivid lesson for companies everywhere.

The post Why there is no silver bullet for Qantas’ reputational crisis appeared first on SmartCompany.

Tbh skincare founder steps into Margot Robbie’s spotlight (and hot pink heels) for the ultimate Barbie prank

Morganne Kopittke — Tue, 04 Jul 2023 01:50:18 +0000

tbh skincare’s co-founder donned some pink heels as she took to the streets of Sydney’s CBD on Friday to prank fans into thinking she was Australian actress Margot Robbie.

The post Tbh skincare founder steps into Margot Robbie’s spotlight (and hot pink heels) for the ultimate Barbie prank appeared first on SmartCompany.

The top five reasons companies aren’t ready for a cyber crisis when it hits

Gerry McCusker — Sun, 07 May 2023 23:28:08 +0000

Too many business owners are declining to take even rudimentary steps to better equip their companies to get crisis-ready.

The post The top five reasons companies aren’t ready for a cyber crisis when it hits appeared first on SmartCompany.

Very funny: The brands firing out pranks on April Fools’ Day 2023

Ben Ice — Fri, 31 Mar 2023 00:57:40 +0000

Another April 1st, another chance for brands big and small to do some funnies! Check SmartCompany's wrap of some of April Fools' 2023 fakes.

The post Very funny: The brands firing out pranks on April Fools’ Day 2023 appeared first on SmartCompany.

Why thought leadership is the key to unlocking public relations success for small business

Odette Barry — Wed, 22 Mar 2023 21:24:37 +0000

Thought leadership involves sharing your wisdom, insights, and experience in order to inspire, educate and inform. It isn’t about selling. It’s about sharing. And it’s an effective way to build your profile.

The post Why thought leadership is the key to unlocking public relations success for small business appeared first on SmartCompany.

Google’s advertising mistake cost it US$100 billion. Who’s to blame?

Tony Jaques — Thu, 16 Mar 2023 23:57:15 +0000

When an advertisement goes terribly wrong who’s to blame? That surely must have been the question at Google after the launch of its new AI tool Bard.

The post Google’s advertising mistake cost it US$100 billion. Who’s to blame? appeared first on SmartCompany.