Advertising Archives - SmartCompany

What LSKD’s first television ad can teach brands about marketing around the Olympics

David Adams — Wed, 24 Jul 2024 00:09:04 +0000

Australian activewear label LSKD is preparing to launch its first-ever television commercial, providing a golden example of how to channel Olympics fever -- without shelling out massive sponsorship fees.

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Five smart advertising tactics to consider for your business during the Olympics

James McDonald — Tue, 23 Jul 2024 22:05:51 +0000

The Olympics offer a wealth of premium viewing hours and extensive reach, but not everyone can secure the most coveted spots amidst the action on official broadcasters. Here are some smart advertising tactics to consider during the Olympics.

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How Apple’s ‘crush’ advertisement missed the mark on so many levels

Kim Watts — Thu, 16 May 2024 01:36:37 +0000

Apple has now apologised for its crush advertisement and said it no longer plans to air the ad on television.

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Ad Standards bursts Chatime’s bubble over ‘girl math’ advertisement

Tegan Jones — Tue, 16 Apr 2024 02:05:21 +0000

Ad Standards has upheld a complaint against Chatime over a recent "girl math" email campaign, saying it is discriminatory against women.

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Spready for it? Vegemite billboard for Taylor Swift shows Eras tour business hype

David Adams — Fri, 16 Feb 2024 01:35:03 +0000

Launched just in time for Taylor Swift's arrival into Australia, a towering billboard formally welcomes the pop superstar on behalf of the Vegemite brand.

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What a feeling! This year’s Super Bowl ads turn back the clocks

Adrian Falk — Fri, 09 Feb 2024 03:44:03 +0000

Take a look at some of the brands spending big bucks to show their ads during this year's Super Bowl.

The post What a feeling! This year’s Super Bowl ads turn back the clocks appeared first on SmartCompany.

Chicken-stealing skater and Diablo IV’s “hell”: 2023’s most complained about ads

Eloise Keating — Tue, 12 Dec 2023 00:38:18 +0000

Each year, Advertising Standards marks the end of the calendar year with a list of the ads it received the most complaints about in the past 12 months.

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“Unacceptable”: DoorDash to cough up $2 million for breaching spam laws

Sean Cao — Thu, 17 Aug 2023 00:46:50 +0000

Food delivery platform DoorDash broke Australian spam rules by sending over one million texts and emails to its customers and prospective contractors.

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Matildas prove value of women’s sport sponsorship, but what about local clubs and players?

Tegan Jones — Wed, 16 Aug 2023 02:23:11 +0000

The Matildas keep smashing records, proving that businesses are wise to sponsor elite sporting events like the FIFA Women's World Cup. But to help girls and women get to that stage, support is still needed at the community level.

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Privacy and first-party data: How to make ethical targeting possible

James McDonald — Thu, 10 Aug 2023 00:50:14 +0000

Can marketers put first-party data to work without compromising customer privacy? With ethical targeting, it's possible.

The post Privacy and first-party data: How to make ethical targeting possible appeared first on SmartCompany.