Marketing Archives - SmartCompany

Move over UGC: Why employee-generated content is key for authentic marketing campaigns

Madelene Ragno — Mon, 12 Aug 2024 23:16:58 +0000

While not entirely new, employee-generated content is gaining significant traction as brands recognise its potential to build authenticity and connect more deeply with their customers.

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Meet the ‘green horses’: The unexpected winners of today’s cost of living crisis

Natalie Dean-Weymark — Tue, 06 Aug 2024 00:27:55 +0000

We’ve all heard of the dark horse, right? But how about the green horse? Natalie Dean-Weymark says the green horse is the unexpected leader in brand land during this cost of living crisis.

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What LSKD’s first television ad can teach brands about marketing around the Olympics

David Adams — Wed, 24 Jul 2024 00:09:04 +0000

Australian activewear label LSKD is preparing to launch its first-ever television commercial, providing a golden example of how to channel Olympics fever -- without shelling out massive sponsorship fees.

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Five smart advertising tactics to consider for your business during the Olympics

James McDonald — Tue, 23 Jul 2024 22:05:51 +0000

The Olympics offer a wealth of premium viewing hours and extensive reach, but not everyone can secure the most coveted spots amidst the action on official broadcasters. Here are some smart advertising tactics to consider during the Olympics.

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How to lose 1,000 Instagram followers in 10 hours

Amy Parfett — Mon, 22 Jul 2024 23:17:21 +0000

Amy Parfett posted a reel on her business' Instagram page advocating for inclusivity. The result? The business lost 1,000 followers in 10 hours.

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“The wrong side of the internet”: tbh Skincare responds after innocent video draws sexist trolling

David Adams — Mon, 15 Jul 2024 02:32:54 +0000

Australian beauty startup tbh Skincare has always courted social media fame. It just wasn't meant to happen like this. After sharing an innocuous and playful video on social media last week, the brand and the young women behind it faced a torrent of misogynistic slander.

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Five principles to help your business tap into the US$360 billion gen Z market

Lauren Meisner — Tue, 09 Jul 2024 00:14:17 +0000

Though many startups know the importance of reaching gen Z, it can feel daunting to smaller brands and businesses that fear backlash from a chronically online generation. But winning over this generation is a worthy pursuit that could pay off for decades… if you get it right.

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How a chance meeting with Birdsnest’s Jane Cay in a shopping centre car park sparked this founder’s mission to make advertising more inclusive

Morganne Kopittke — Fri, 05 Jul 2024 01:15:17 +0000

The Disinflunecer platform provides businesses, brands and workplaces with the tools, education and talent they need to become more inclusive to help them create content that represents people with disabilities in powerful ways.

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FOMO is out, FOSQ is in: What is the ‘Fear of the Status Quo’?

Bri Williams — Mon, 24 Jun 2024 22:10:30 +0000

A more sophisticated and subtle form of convincing your customer to act is by creating a 'Fear of the Status Quo'. Bri Williams explains.

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How your business’ ‘warmth score’ can help with customer complaints

Vivek Astvansh — Fri, 21 Jun 2024 01:30:08 +0000

In a new study, every percentage-point increase in brand warmth was linked to a 4% increase in the proportion of feedback reports.

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