Strategy Archives - SmartCompany

Why CEOs should be futurists

Steph Clarke — Wed, 24 Jul 2024 23:48:39 +0000

A significant role of the CEO should be being a futurist. As a CEO (or founder, or business owner), you need to see around corners, imagine what might come next, and prepare for the most impactful possibilities.

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Exclusive: COSBOA chair calls on governments for targeted support, less red tape

Matthew Addison — Fri, 12 Jul 2024 00:50:44 +0000

How do we generate productivity in small business? The answer involves right-sized regulation, encouragement, digital uplift, and reduced compliance costs, said Council of Small Business Organisations Australia chair Matthew Addison.

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What Taylor Swift can teach small businesses about decision making

Belinda Newham — Wed, 21 Feb 2024 22:11:25 +0000

Decision-making is akin to crafting the perfect Taylor Swift song – it requires a delicate balance of discipline, strategy, and creativity.

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A strong local identity is heaps good for business. Just ask South Australia

Ian Whitworth — Wed, 14 Feb 2024 01:27:17 +0000

This column is about how a plucky local iced coffee beat the biggest beverage brand in the world. We’ll come...

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Why leaving money on the table makes sense in the long run

Kate Vitasek — Tue, 13 Feb 2024 23:59:52 +0000

The best results come when people collaborate to create long-term value instead of fighting for short-term wins.

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How purpose-led Heaps Normal is using the play mindset to go mainstream

Andy Miller — Sun, 21 Jan 2024 23:52:22 +0000

“To change the world, you’ve got to throw a better party than those destroying it”.
Heaps Normal founder Andy Miller explains how purpose-led businesses can use the play mindset to go mainstream in 2024.

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Design sprints: Innovation accelerator or innovation theatre?

Nathan Baird — Tue, 17 Oct 2023 22:14:46 +0000

Design sprints are an attractive option for teams pressured to innovate cheaper, better and faster. But one of the three needs to take precedence.

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How hairbrush brand Ugly Swan pivoted its EOFY sales strategy to make $56,000 in three hours

Morganne Kopittke — Wed, 12 Jul 2023 00:16:18 +0000

Ugly Swan was founded in 2017 by two Adelaide-based mums Marissa McLoughlin and Annette Short.

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How Booktopia is making the most of the Covid book boom and marketing to “eclectic audience tastes”

Mrinaal Datt — Tue, 27 Jun 2023 22:00:48 +0000

Adam Freedman, head of brand at Booktopia, shares his insights on this change, #BookTok, and his tips for creating a seamless customer experience.

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How to discuss price with clients without asking ‘what’s your budget?’

Bri Williams — Sun, 25 Jun 2023 23:58:44 +0000

How do you price yourself when you have no idea about a prospective client's budget?

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