Brains Trust Archives - SmartCompany

How has your marketing and messaging changed in the lead up to Christmas 2020?

Gautam Mishra — Thu, 26 Nov 2020 23:14:01 +0000

This week, Gautam Mishra, Dean Salakas and Justin Moran share how their teams have adjusted their Christmas marketing strategies.

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If 2020 has taught us anything, it’s that businesses often operate in a landscape of uncertainty. So how can business owners and startup founders keep investing in their companies, taking risks and moving forward, when they don’t know what is around the corner?

Ruwin Perera — Mon, 16 Nov 2020 00:32:14 +0000

"While all this external uncertainty creates more problems, it also creates more opportunities," says :Different co-founder Ruwin Perera.

The post If 2020 has taught us anything, it’s that businesses often operate in a landscape of uncertainty. So how can business owners and startup founders keep investing in their companies, taking risks and moving forward, when they don’t know what is around the corner? appeared first on SmartCompany.

Since COVID-19 hit, most businesses have trialled working from home. What have you learnt from managing a remote workforce, and working remotely yourself? And how will you take these lessons with you?

Renae Bunster — Mon, 09 Nov 2020 00:26:38 +0000

"It means we can find the best employee for the job, not just the best person who applied in our local area," says Renae Bunster.

The post Since COVID-19 hit, most businesses have trialled working from home. What have you learnt from managing a remote workforce, and working remotely yourself? And how will you take these lessons with you? appeared first on SmartCompany.

The Ethical Advantage, a report by Deloitte, reveals ethical business practices boost return on assets by 7%. When has your business behaved ethically and made a profit because of it?

Michelle Akhidenor — Sun, 01 Nov 2020 23:12:07 +0000

Michelle Akhidenor, Andrea Gardiner, Gautam Mishra and Adam Schwab reflect on when ethical business practices boosted their bottom line.

The post The Ethical Advantage, a report by Deloitte, reveals ethical business practices boost return on assets by 7%. When has your business behaved ethically and made a profit because of it? appeared first on SmartCompany.

How should entrepreneurs approach networking during a pandemic? How do you make new connections and soft intros when you can’t go to events and meet people by accident?

Gautam Mishra — Mon, 26 Oct 2020 00:39:43 +0000

"This may seem counterintuitive, but I've actually found networking much easier during the pandemic," says Inkl chief Gautam Mishra.

The post How should entrepreneurs approach networking during a pandemic? How do you make new connections and soft intros when you can’t go to events and meet people by accident? appeared first on SmartCompany.

Should the corporate tax rate be cut? What about income tax? How should the government spend taxpayer dollars? We asked our Brains Trust

Justine Alter — Mon, 05 Oct 2020 23:14:33 +0000

In this budget-themed Brains Trust, we asked 'do you think bringing forward income tax cuts would give the economy a much-needed boost?'

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Australia’s COVID-19 restrictions are affecting people in different ways. So what can business owners and managers do if members of a team have varying levels of motivation?

Sarah Cotton — Mon, 21 Sep 2020 01:12:42 +0000

"There's an opportunity for managers to individualise working arrangements for employees," says Collabosaurus' Jessica Ruhfus.

The post Australia’s COVID-19 restrictions are affecting people in different ways. So what can business owners and managers do if members of a team have varying levels of motivation? appeared first on SmartCompany.

Twitter is labelling Trump’s tweets and big and small businesses alike are taking stances on black violence. So, in this increasingly connected world, is it possible for businesses to remain apolitical? And perhaps more importantly, should they?

Kate Dinon — Fri, 05 Jun 2020 00:28:57 +0000

"Is it possible for businesses to remain apolitical? Yes, of course. Businesses can remain silent," writes Kate Dinon. "The question is, at what cost?"

The post Twitter is labelling Trump’s tweets and big and small businesses alike are taking stances on black violence. So, in this increasingly connected world, is it possible for businesses to remain apolitical? And perhaps more importantly, should they? appeared first on SmartCompany.

Twenty-five times less expensive: Why now is the time to go all in on collaboration marketing

Jessica Ruhfus — Thu, 16 Apr 2020 01:53:33 +0000

Businesses need to tap into collaboration marketing as a strategy, now more than ever, because of the ability to leverage ‘currencies other than cash'.

The post Twenty-five times less expensive: Why now is the time to go all in on collaboration marketing appeared first on SmartCompany.

Many small businesses and startups are pivoting in an attempt to tap into new revenue streams in the face of the pandemic. So how do you identify a worthy pivot? And are all risks worth taking?

Troy Douglas — Tue, 14 Apr 2020 02:10:08 +0000

Does your business need to pivot due to the uncertainty created by COVID-19? If so, how do you go about it? We asked SmartCompany's Brains Trust to weigh in.

The post Many small businesses and startups are pivoting in an attempt to tap into new revenue streams in the face of the pandemic. So how do you identify a worthy pivot? And are all risks worth taking? appeared first on SmartCompany.