SEO Archives - SmartCompany

ACCC launches inquiry into AI’s role in search service competition

Tegan Jones — Mon, 18 Mar 2024 00:36:36 +0000

The ACCC is investigating internet search services, with a particular focus on the burgeoning influence of generative AI.

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Slip, slop, SEO: How Ultra Violette and Naked Sundays find sunscreen buyers online

Remi Audette — Sun, 25 Feb 2024 23:38:03 +0000

Ultra Violette and Naked Sundays both have stand-out branding, a fun tone of voice and plenty of cleverly trade-marked terms. But when it comes to the next generation of sunscreen, who’s investing wisely in SEO?

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Will generative AI make the US$68 billion SEO industry obsolete?

Ravi Sen — Tue, 24 Oct 2023 22:43:13 +0000

But don’t expect the SEO industry to fade away immediately. Generative AI search engines are still in their infancy and must address certain challenges before they dominate search.

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Seven questions to ask before hiring an SEO expert

Jamie Press — Mon, 12 Sep 2022 23:17:48 +0000

Google offers a list of questions you can ask any SEO consultant or agency before hiring them, but this guide takes those questions even further to ensure you find the best fit.

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Google is now penalising sites for publishing ‘unhelpful’ content. Will your page rankings suffer?

Leigh-San Mo — Wed, 24 Aug 2022 01:16:58 +0000

Google has released a new, site-wide ranking signal that rewards sites that publish satisfying content and penalises those that don’t.

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Is SEO dead? No, but business owners can use it more effectively

Remi Audette — Sun, 24 Jul 2022 23:33:04 +0000

At best, SEO is a fantastic marketing tool to increase traffic to your website and build brand awareness. At worst, SEO is a money pit that compromises your brand and website for the sake of the algorithm.

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SEO is dead. Here’s why it’s all about EAT: Expertise, authority, trust

Tracy Sheen — Sun, 01 May 2022 23:30:58 +0000

When used for your content creation, the EAT model can significantly transform your website visitors' experience and positively impact your Google rankings.

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SEO explained: How to improve your website’s ranking in 10 steps

Hannah Kingston — Tue, 22 Feb 2022 23:05:29 +0000

Think about Search Engine Optimisation (SEO) as Monopoly: the aim of the game is to get as much real estate as you can. These 10 steps show you how.

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Six ways to organically increase traffic to your website

Jackson Gartner — Tue, 08 Dec 2020 01:12:37 +0000

Growing website traffic can often seem like a chore, but there are some really easy ways to grow your website traffic organically.

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Coronavirus and SEO: What does the pandemic mean for search?

Indrajit Das — Mon, 23 Nov 2020 21:39:48 +0000

How is COVID-19 affecting search engine optimisation? Should small businesses continue their SEO efforts in the face of the pandemic?

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